The Hoffman Agency

If you were to ask 100 PR agencies if they’re client-centric, you’ll get 100 PR agencies answering with an emphatic “yes.” Yet their behavior and reward systems don’t align with that claim. Instead, they focus on the financial side, which manifests itself with account people having to meet billing quotas and being measured by their “billability”. In contrast, we measure our account folks only on variables that matter to clients. This doesn’t mean we don’t care about financial performance. Of course, we do so we can reward our staff and invest in the company. But it’s not the lead pin which in turn motivates our account teams to focus on the client. Services offered: https://www.hoffman.com/services/

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